From January 2021, Maria Ida is leading the Grameen Creative Lab with the mission of creating a global Social Business Movement for a World with 3 Zeros (zero unemployment, zero poverty, zero Net Carbon Emissions,) and bring Nobel Peace Laureate Professor Yunus Muhammad legacy around the world through events and projects with social businesses, companies, and institutions.\nShe graduated from CEMS (The Global Alliance in Management Education) Master in International Management between Bocconi University in Milan and S. Gallen University in Switzerland, with a Master Thesis on how multinational companies can integrate social and inclusive businesses to eradicate poverty at the base of the pyramid. After a series of experiences in startups and social enterprises consulting in Berlin, she started her Marketing career in Unilever Headquarters in Rotterdam in the Home Care Global Team. In 2019 she joined the Food team in Italy. There she contributed to the definition of brand strategies and of the first performance marketing campaigns. She then voluntarily contributed to define new business models and concepts against food waste.\nRecently graduated as Growth Hacking Marketeer at Talent Garden Innovation School, she has co-founded the Global Shapers Community initiative “SOS-Save One Seat”, the first Italian and European platform born in March 2020 during the first lockdown to support restaurants in this hard time. The platform was launched also in Belgium and Greece. But Maria Ida is more than her job title. Named Purpose & Change Ambassador in Unilever Italia, she has been advocating for her purpose in every action: “Empowering diversities to make great things happen… together”. She was selected to join One Young World in Bogotà, and in 2018 she became Curator of the Rome Global Shapers, a community of the World Economic Forum that counts over 400 hubs across the world aimed at creating local social impact projects across 3 pillars: equity & inclusion, climate change, education, and entrepreneurship. There she lead a project aimed at integrating refugees in Rome through culture and contributed to the creation of the #Eunite Campaign reaching over 1 M people all over Europe on 9th May 2020. Through the community she became a Climate Reality Leader joining Al Gore’s Global Training of Climate Reality Leaders in July 2020. Maria Ida speaks fluently Italian, English, French and German. She understands and loves Spanish.